Jim Phelps is the president of James Phelps Creative, a company he created five years ago that helps corporate, entrepreneurial and nonprofit clients generate more powerful results through hard-hitting, narrative-driven copy and marketing strategies.

What makes Jim different than other writers? He's traveled in his client's shoes. He has had to meet a payroll, developed results-pulling marketing strategies, trained office personnel, handled tough HR issues, and managed a budget. Instead of sitting behind a desk at a downtown agency, he's actually been on the other side of the table from vendors, on the phone with hard-to-handle customers, and hired and fired employees. Most importantly, he's done the tough, in-the-trenches, eyeball-to-eyeball selling that prepared him to write the kind of copy that generates double-digit response.

This field training has prepared him to bring real-world values and insight to every project and client relationship. The result? Deeper connections with his clients, and with his client's customers. This translates into better copy. He has been there and understands what makes a market tick.

Assisting executives, business owners, high-level professionals and nonprofit executives craft effective stories and messages is his passion and commitment. This strategy has been applied to sales letters, website copy, brochures, white papers, annual reports, video, presentations and any number of other important marketing and business communications.

His clients have included highly regarded executive coaches in North America and Europe; the National Football League Retired Players Association; AT&T, Electronic Data Systems; Johnson & Johnson; and Bill Graham Presents. He has served clients from a number of industries in the private, public and independent sectors.