There's a marketing revolution underway. You're in the right place if you want to take part.
The average person in the U.S. is assaulted by up to 3,000 irrelevant, irritating and intrusive sales pitches per day. We've become numb. People are sick of hype-driven sales-speak and the bland corporate positioning that's dominated the marketing landscape for the past 50 years.
And it's brought on a revolution with a battle cry of "Stop selling to me!"
In this age of Twitter, Facebook and all the social techno stuff, a marketing reality has emerged. People want something different. They want authenticity and connection.
And the marketing answer people are responding to is actually an old one: Facts Tell, Stories Sell. Why is this so?
People connect with stories, and marketing is all about connecting with people. Logical, right? Yet advertisers ignored this basic principle for decades.
But, we didn't. Here's an example:
In 1989 a county in northern California needed to significantly increase tourism to offset the economic decline of timber harvesting. We designed a campaign built around the adventure, history and romance of the area. We told stories. Tourism revenue increased 150% within 12 months. 20 years later they're still using that same copy. It's as relevant today as it was then. Stories work.
This revolution isn't about technology. It's about connection. And our copywriting & strategic marketing services help you forge authentic connections with customers.
As a copywriter and consultant, I've served corporate clients like AT&T and Johnson & Johnson, in addition to entrepreneurs, professional service providers (like executive coaches), and nonprofits for 25+ years, crafting strategic narrative-rich marketing copy that drives powerful results.
We pioneer practical and creative marketing strategies one business at a time, writing memorable, customer-focused copy. And it is all intertwined with your story - a story the world needs to hear.
And this holds true for every corporate, entrepreneurial and nonprofit
client we serve. Through our unique approach, we help you connect with what matters most to your customers.
Join the revolution. Contact James Phelps Creative today.
Tell us about where you want to go, what you want to achieve, how you want to connect with your markets. Call us. There's no obligation. Just goal-oriented straight talk that will propel your business straight into the hearts of your clients. Contact James Phelps Creative today.
Do you want to take part? If so, you're in the right place.